Fun Facts About Birthday Cards, Valentine’s Day Cards & Other Greeting Cards

by Lynnette

birthdays, personalized greeting cards, Valentine's Day

Here are 4 things I bet you didn’t know…


#1 – Each person sends an average of 55 greetings cards per year.

Not me. (But that’s a whole ‘nother story.)


#2 – The average American household spends about $64 on holiday cards and gift wrap each year.

For me, much less. (Because I recycle old wrapping paper, bows, and such. And I only buy these items on sale, like during 75%-off sales after Christmas.)


#3 – The average American receives eight birthday cards and four gifts a year.

Who are these people??? Is the ‘average American’ over the age of 12? Just wondering…


#4 – Valentine’s Day is the 2nd largest holiday for giving greeting cards.

…This does not include packaged kids’ Valentines for classroom exchanges.


Birthday Facts

According to Hallmark, more people are born in August than any other month (9.07%). About 21 million Americans have birthdays in August.

And, in recent years, July ranks number two in birthdays (8.80% of births) and February is last (7.55%).

Valentine’s Day Facts

According to Hallmark, more than half of the U.S. population celebrates Valentine’s Day by purchasing a greeting card.

The top recipients of Valentines are husband, wife, son, daughter, grandchild, friends and parents. Women receive half of all Valentines.

50% of all Valentine cards are purchased in the 6 days prior to Valentine’s Day.


About Hallmark Cards In General

  • Hallmark’s share of the U.S. greeting card market is greater than 50%.
  • Worldwide, Hallmark has more than 18,000 full-time employees.
  • About 4,500 Hallmarkers work at the Kansas City headquarters and about 9,900 are associated full-time with the U.S. personal expression business.
  • Hallmark’s creative staff consists of around 800 artists, designers, stylists, writers, editors, and photographers. Together they generate more than 19,000 new and redesigned greeting cards and related products per year.
  • The company offers more than 48,000 products in its model line at any one time.

Why I Don’t Send As Many Cards As Most People

They say that people write additional messages inside a birthday card 70% of the time.

I think that’s my whole hang-up with greeting cards… I take far longer to compose my lines for the inside of a Hallmark card than most people do. Sometimes, it can take me days or even weeks to write exactly what I want to say.

Such is probably why I refrain from signing & sending too many cards these days. It must be the “proofreader” in me… I keep re-reading what I wrote and changing words here & there, until I get it ‘just right’. Often, by the time I’ve gotten it ‘just right’, that special day has passed.

You’ve got to think about something amusing and original. Maybe that thing they confessed in the pub that night. Maybe not. Someone’s already written a gag about their car crash injuries. Yep, nice sensitive touch… You want to be gently amusing, but humor is a matter of taste. And one co-worker’s hilarious tag line is someone else’s ruined evening. — BBC News

That’s also why I love online e-cards! They’re quick & easy and say most everything for you! However, about two-thirds of birthday cards are still mailed these days.

And let’s face it, buying the card is even more of a wind-up than signing it. For a start, greetings cards are outrageously expensive pieces of decorated cardboard. — BBC News


More Fun Stuff About Greeting Cards