According to Hallmark (January 2007), here’s what people are doing this year for Valentine’s Day…
Top Ways To Celebrate Valentine’s Day
Greeting Cards – 65%
Date Night – 44%
Candy – 38%
Flowers – 32%
Gift Cards – 29%
Plush – 21%
Other Gifts – 17%
Perfume/Cologne – 12%
Jewelry – 11%
Hallmark cites their sources as: Hallmark, Retail Industry Leaders Association, National Retail Federation.
UPDATE: Hallmark has updated their Valentine’s Day fun facts page.